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Theodore Robert Rufus Long (born September 15, 1947) is an American former professional referee, and manager currently signed to WWE, where he appears on occasion, serving as an on-screen authority figure. Long began his career in the National Wrestling Alliance and made his WWE (then the World Wrestling Federation) debut in 1998 as a referee. He transitioned to be an on-screen manager in 2003 and later served as general manager of SmackDown for two tenures lasting a combined six years as well as one stint as ECW general manager.

In 2017, he was inducted into the WWE Hall of Fame by Ron Simmons and John Layfield.

Long started out as an errand boy for wrestlers Tommy Rich and Abdullah the Butcher. He eventually became a member of the ringcrew and was promoted to referee in the NWA's Jim Crockett Promotions in 1985 as Teddy Long. In 1989, at the Chi-Town Rumble event, Long was the replacement referee when Ricky Steamboat won the NWA World Championship.

Shortly thereafter, Long began to turn into a villainous character when he started to bend the rules for heel wrestlers. On April 2, 1989, at Clash of the Champions VI in New Orleans, Long blatantly made a fast count allowing Mike Rotunda and "Dr. Death" Steve Williams to defeat The Road Warriors for the NWA World Tag Team Championship. After this match, the National Wrestling Alliance relieved Long of his refereeing duties. This was actually a story lifted from Championship Wrestling from Florida, where Long had been a referee and did several heel-decisions in the ring, including one for Ron Simmons over Skip Young.

While riding with Kevin Sullivan and Eddie Gilbert, Long would DJ for them. After hearing Long talk, the two convinced Jim Ross to give Long a managerial role, managing Norman the Lunatic. Long became the manager of Doom (Ron Simmons and Butch Reed) and led them to the World Tag Team Titles. He also managed Johnny B. BaddOne Man Gang, Norman the Lunatic, The Skyscrapers (Sid ViciousDan Spivey and "Mean" Mark Callous), Marcus Bagwell2 Cold ScorpioJoey MaggsCraig PittmanJim PowersBobby WalkerIce Train and Bobby Eaton while in Jim Crockett Promotions and WCW.